Monthly Archives: June 2011

Book Trailer: Inventive Ways to Promote Your Book

Coming from a film background, I never separated the idea of making films from my writing.  That was always the plan, to promote my films via my books.  But I never thought of making a book trailer to actually promote my writing. 

As savvy as I thought I was, it wasn’t until my blindness hiatus that I stumbled upon the idea of a book trailer while perusing an author’s webpage.  After a short internet search, I found, a website devoted to providing space for authors to post what Vabbler calls a Book Video Trailer.  In essence, a book trailer is a short video produced by the author that can be a compilation of still photographs or an actual video that captures the summary of their novel, sort of like a movie trailer that we see before the actual film starts.  Vabbler isn’t the only website that hosts this kind of option for authors, however it is the first site I found where I was able to look at many examples of authors who have come up with some pretty creative book trailers.  You don’t have to be a filmmaker or professional photographer to put one together.  It can actually be as simple as putting together a PowerPoint of photos to music. 

How can you use it to promote your book?  Post it to your author webpage for starters. Circulate it on Facebook, You Tube, She Writes, and hosting sites like Vabbler.Com.  I have an idea to have it shown at a local bookstore prior to my book reading arrival or to bring it with me to screen it for those that show up for my reading.  This is an idea that can go in many directions.

Not only do I think this is a fantastic idea to promote writing, it can get an author involved in the writing in ways that can take away the post writing blues, the blues that comes over not hearing back from publishers and/or agents right away, or maybe not at all.  A book trailer can be a fun project, and it’s an excellent way to get your work noticed. 

If you are digitally challenged, check to see if there is a local cable programming station in your city or town.  Most have free workshops & classes for residents that teach you the basics of video editing, how to use a video camera, or in the least, you can meet others that are technically savvy that might be willing to help you with your book trailer project.  Community colleges & university extension programs at universities also offer low cost, short digital video classes that can show you the ropes.  And who knows? You may discover the inner filmmaker or photographer within, opening up a whole new creative outlet.     

Want to learn more? Start with the Vabbler link located under the Writing Resources section to the right of my blog.

Book trailers aren’t a new idea, but something we as authors may need to consider as publishers want us to become more involved with promoting our novels.  And if nothing else, the idea of making a book trailer may motivate you to get that novel finished once and for all!


My Blurry World…




After an almost month long hiatus from blogging, due to my first horrendous case of eye strain, I encountered what happens in the life of a writer without eyes.  I learned that eyes do have a shelf life and that writing 10-12 hours a day in front of a computer screen weeks on end isn’t the smartest contribution I can make to my writing career.  Thankfully, after rushing to the ophthalmologist, I found out that I wasn’t going blind, nor did I need glasses.  She did tell me however that I needed to take a serious break from such long writing stints in front of the computer screen. I made a deal with my ophthalmologist that I would faithfully use the eye drops she offered me and invest in a digital typewriter.  Yes, that means not being eco-friendly and using more paper.  But I will shred & recycle while preserving the organs that contribute to my livelihood.  I also decided it was time to embrace my former ritual of hand writing first drafts which evolved from the days when I would actually just take a notebook and cool pen with me to the coffeeshop to write instead of my laptop. 

During the first few weeks of my computer hiatus, as my burning/blurry eyes healed, I found myself falling into a depression of sorts not being able to embrace my natural manic writing mode.  I tried the shorter writing stints, but for me, two hours in and I’m just getting started.  There’s no such thing as setting a timer that goes ding and I can joyfully stop after two hours.  For me, that’s like tossing an apple into the opera singer’s mouth mid-aria. Or pulling out a lung mid-breath. Ok, that’s a little drastic, but once the dance starts with the muse, I’m blissfully unaware of time and space. And I can finish only when the words stop, whether it’s two hours or six. Yes, my writing style is most likely an unhealthy Van Gogh approach, but  I’m on backlog of at least 5 novels, so I have a lot that needs to come forth. 

To keep myself from completely falling into an emotional hole, I filled my extra time with other things. I went to a couple of movies.  I recycled the clothes in my closet vis a vis the local consignment store. More meditation practice.  And I decided to catch up on the latest season of my favorite HBO show, True Blood, which has been quite delightful (Sookie Stackhouse attracts more handsome men than any character I’ve ever seen, albeit these men are vampires, shapeshifters, and bloody werewolves!).

It wasn’t until last week when I finally realized the words on the page were no longer blurry.  I could read the fine print on the trial size of my shampoo bottle this morning that states this product is not tested on animals.  While studying the bottle, enjoying this major miracle, dread crept up one final time as I realized how finite time is and I wondered when the day would come when my eyes wouldn’t recover and I would need bifocals.  Fortunately, that time is not now. 





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